Overview

CUSP Agency orchestrated an innovative partnership at Dirtybird Campout ’22, marking a milestone as the first category-exclusive cannabis collaboration at a major music festival that featured on-premise cannabis retail and consumption. Partnering with People’s Remedy, a licensed local cannabis retailer, CUSP developed a comprehensive strategy that included onsite cannabis retail operations, a curated lounge area, experiential activations, artist gifting, and compliance support. By featuring premier cannabis brands across multiple product categories, we created a vibrant, engaging atmosphere for festival attendees.

The curated lounge offered activities like Wake & Bake Beats, joint-rolling contests, 4:20 sessions, and artist meet-and-greets, fostering an interactive and immersive experience. CUSP’s strategic approach ensured strict adherence to local regulations, providing compliance support to guarantee a safe and legal activation.

Through this unique and fully compliant cannabis experience, CUSP Agency elevated the festival’s atmosphere and positioned People’s Remedy as a pioneering leader in the cannabis industry. This activation not only enhanced the overall experience for festival-goers but also set a new standard for experiential marketing within the cannabis sector.

📍 Modesto, CA

Scope Of Work

• Curatorial Collaboration

• Creative Design

• Digital Experience

• Logistics & Operations

• Partnerships

• Permitting