Overview

Since 2019, CUSP has delivered comprehensive digital strategy and support for Pharrell Williams’ hometown festival, Something In The Water. We ensure a seamless experience for 30,000 attendees by integrating digital assets, including the festival website, mobile app, and email newsletters. CUSP maintains brand consistency, fosters fan engagement, and enhances operational efficiency. Our approach enriches the festival’s digital presence by incorporating interactive features such as geolocation tools, real-time updates, and dynamic content delivery, all designed to create an immersive and informative experience for festival-goers.

Beyond managing digital communications, CUSP spearheads an effective on-sale strategy and provides on-site support for mobile initiatives. By coordinating across various media channels to deliver timely updates and critical information, we ensure both the safety and satisfaction of attendees. Our work includes developing branded media assets, implementing geofenced messaging, and leveraging real-time analytics to gain valuable insights into attendee behavior and engagement. Through our expertise in digital strategy and operational support, CUSP plays an essential role in the successful execution and lasting impact of Something In The Water.

📍 Virginia Beach, VA

Scope Of Work

• Partnerships

• Digital Strategy

• Communications

• Ticketing Support

• Operational Support